While his verses might at first seem simplistic and blocky, a closer read will reveal intricate and clever designs. He doesn’t take himself as seriously as his nearest rival, Young Jeezy, and while he doesn’t have Jeezy’s flair for melodramatic presentation, Gucci has a more complex rhyme style. It might be a funny scene, movie quote, animation, meme or a mashup of multiple sources. His voice is full of muddy Southern grit, and his flow is relentlessly tough, but with a touch of childlike fun. You can take any video, trim the best part, combine with other videos, add soundtrack. While Gucci Mane catches a lot of flack for his unswerving interest in the material interests of a crack dealer, he doesn’t get enough credit for his style. The album’s centerpiece is “Bird Flu,” which takes the wearied chop of an old field holler and inflates it with the menacing force of Southern hip-hop. Utilizing a team of Atlanta-based producers, these tracks create an inferno of dizzying blips and low-end clomp. The first thing that hits you is the immense force of the beats. Gucci Mane came into his own with Back to the Traphouse, his fourth album but his first for a major label.
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